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communication·14 min·3 Februari 2026 Member only

The Importance of Small Talk When Networking

Small talk bukan harus shallow — ini jembatan ke meaningful conversation

Dr. Ivan Misner · Founder & CVO BNI

The Importance of Small Talk When Networking

Dr. Ivan Misner reframes "small talk" as "smart talk" — a strategic skill that builds bridges to meaningful relationships. Core thesis: small talk should focus on being interested rather than interesting.

Key Concepts

  • First impressions in 7-10 seconds
  • Weather = runway, not flight
  • Be interested, not interesting
  • Two ears, one mouth — propor...
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